Australia’s Vok Liqueurs is heading into new territory with the launch of three Cocktails by Vok RTD flavours.
The range pays homage to iconic cocktails that shaped decades past, bringing them back in a refreshed format, with Pina Colada, Sex On The Beach and Raspberry Ripple.
“With the hotter months ahead and Australia’s insatiable demand for convenient drink choices, we want to be a leader within the RTD space, just as we are in liqueurs,” said Vok Senior Brand Manager Michael Newbold.
“One of the most magical things about cocktails is how easily we can associate our favourite drinks with a particular moment, place or time in our lives. There’s a personality that comes with any cocktail experience, these new flavours are all about
vibrant expressions and embracing the kitsch.
“At the end of the day, we wanted to offer drinkers fun, full-flavoured and sessionable options at a great price, making them perfect for enjoying everywhere from backyard barbies, beer gardens, picnics and house parties with mates.”
Cocktails by Vok are available in 250ml cans with an 4% ABV. They are available in a 4-pack ($18.99) and 24-pack carton ($99) at Dan Murphy’s and independent retailers across the country.
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