Entries for the 2024 Craft Beer Marketing Awards (CBMAS), fondly known as The Crushies, close on February 5.
The CBMAS is open for submissions from creative minds in the craft beverage industry worldwide, including craft beverage makers, their agencies, artists, and marketing partners.
The 2024 Award Season sees the CBMAS transition to a fully global competition, eliminating regional distinctions and enabling all entrants to vie for the title of the world’s best in their respective categories.
The judging process relies on a robust and transparent digital scoring system, assessed by a distinguished panel of more than 600 international experts in beverage, marketing, and design.
“We did away with local regions, now every entry competes against others like it submitted from anywhere in the world,” said Jim McCune, Co-founder, CBMAS.
“I believe this change will fuel the creativity and innovation of an already fierce competition.”
Global Crushies will be awarded exclusively to the top performer in each category, with Platinum and Gold Crushies recognizing those who achieve the next highest-ranked scores.
The full list of categories can be explored on the official website here.
Acknowledging the expanding world of craft beverages, the CBMAS is now inviting entries from beyond craft beer, now hard seltzer, non-alcoholic beer, ready-to-drink cocktails (RTD), and cider/mead can compete exclusively within their
own beverage type, and not against each other.
Judging for the 2024 Crushies will run from March 6 to April 11, 2024. Winners will be announced during the week of April 21-24 during the 2024 Craft Brewers Conference in Las Vegas.
During the 2023 CBMAS award season, which was the largest to date, a remarkable 320 Crushie Awards were bestowed upon brewers, designers, and marketing agencies from across the globe.
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