Soulfresh has announced the arrival of Liquid Death to its stable. One of the fastest growing healthy drinks brands in the world, the brand will be distributed throughout Australia and New Zealand.
The beverage is available now on the shelves at all 7-Eleven stores nationwide, as well as selected independent grocery stores and on-premise.
Soulfresh General Manager – Beverages Rai Bostock said: “We couldn’t be prouder to add Liquid Death to our offering of better-for-you food and beverages. A true disrupter, Liquid Death is turning the health and wellness category on its head with its sometimes-shocking, always-entertaining take on consumer marketing. Having the opportunity to bring this leading brand to our customers is extremely exciting and will only strengthen our retail offering in each market”.
Liquid Death was founded by Mike Cessario. Employing taglines “Murder Your Thirst” and “Death To Plastic” the instantly recognisable, recyclable 500ml tallboy aluminium cans emblazoned with the brand’s ubiquitous skull logo have forged a huge fan base. Its social following captures 7.9 million followers across TikTok and Instagram, making it the third most followed beverage globally only behind Red Bull and Monster.
SVP Strategy at Liquid Death Marisa Bertha said:”Liquid Death is one of the top three most followed beverage brands on social media worldwide, and because of that we get daily messages from fans asking when they can buy Liquid Death in their home countries. Australia is one of the top overseas markets we hear from, so we are thrilled to share that we are now live and murdering thirst in the country.”
Liquid Death’s water is sourced from a spring in the Austrian Alps and contains natural electrolytes. The brand’s Sparkling Water is fine-tuned to have just the right amount of carbonation (it’s carbonated at the same level as beer), so it is softer than other sparkling waters. Liquid Death’s line of flavoured sparkling water is lightly sweetened with agave nectar.
Four flavours are on shelf in Australia:
- Mountain Water 500ml RRP $5.90
- Sparkling Water 500ml RRP $5.90
- Mango Chainsaw 500ml RRP $6.49
- Severed Lime 500ml RRP $6.49
Drinks brands rev up for Australian Grand Prix