Underground Spirits Australia has expanded distribution of its Natalie Anne Caramel Vodka Espresso Martini to Dan Murphy’s stores across Sydney and Canberra.
The ready-to-pour cocktail was created in collaboration with Australian celebrity hair artist and content creator Natalie Anne.
The launch event, held during Sydney’s Australian Fashion Week at the Natalie Anne Glam Suite, turned the cocktail into a viral sensation. More than 237 influencers participated, showcasing the cocktail in hundreds of posts and stories under the #GRWM (Get Ready With Me) hashtag.
Underground Spirits Australia CEO Claudia Roughley said: “Introducing the Natalie Anne Caramel Vodka Espresso Martini to Dan Murphy’s stores in Sydney and Canberra marks an exciting milestone.
“This collaboration with Natalie Anne blends premium spirits with high-profile beauty influence in a way that’s never been done before. It’s now available to elevate ‘get ready’ moments at home, perfectly embodying the glamour and ease that modern consumers desire.
“The Natalie Anne Caramel Vodka Espresso Martini represents a strategic partnership that blends Underground Spirits’ craftsmanship with Natalie Anne’s high-profile brand,”
Natalie Anne said: “This collaboration aligns perfectly with my brand’s focus on style and luxury. Our Caramel Espresso Martini was launched with a campaign that captures the essence of enjoying an espresso martini as part of a ritualistic experience, seamlessly combining style, taste and convenience.”
The ready-to-drink cocktail comes in a 700ml bottle containing seven Espresso Martinis. It mixes The Grounds Roastery Coffee with Underground Spirits Caramel Vodka and has an RRP of $58.99.
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