Treasury Wine Estates (TWE) has announced the launch of its new line of premium wines, Drop of Sunshine, in partnership with Hello Sunshine, a media company founded by Reese Witherspoon.
Hello Sunshine’s mission is to shine a light on where women are now and empower them to chart a new path forward. TWE said the wine range was a toast to women, their connections and the stories that bring them together.
Drop of Sunshine debuted at Hello Sunshine’s second annual Shine Away event in Los Angeles on October 5 and will be available in Australia this month.
Hello Sunshine CEO Sarah Harden said: “We partnered with Treasury Wine Estates’ award-winning winemakers and global team to create a wine that brings women together so they can share their stories and create meaningful connections. Drop of Sunshine is the result of a true collaboration, created with care to inspire bright moments of celebration and togetherness.”
Through year-long partnerships with the storytellers and changemakers behind The Home Edit, Reese’s Book Club (RBC), The Hello Sunshine Collective, The Bright Side and many film, television and music projects, the wine range will have the support to celebrate and inspire women.
Treasury Americas President of the Bold Brands business unit Sarah Bakx (pictured main) said: “We are honoured to work alongside Hello Sunshine who elevates women’s voices and ensure our stories are heard. Wine is all about connection and is a fantastic platform for sharing special moments and storytelling.
“Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”
The wine range has launched in the US with three varietal offerings: a Brut Sparkling Rosé, Chardonnay, and Red Blend. While in Australia, the range will initially launch with a Prosecco, Sauvignon Blanc and Pinot Grigio. Stylistically, the wines were crafted to be approachable, balanced, and versatile wines that let moments of connection shine with or without food.
All wines in the range are packaged in chic, elegant, and minimalistic glass bottles and designed sustainably with screwcaps on still wines and no foil on sparkling.
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