Grey Goose has launched its newest premium release, Grey Goose Altius, distilled from French winter wheat and blended with spring water sourced from the French Alps.
The spirit is hand-bottled, individually numbered and with each bottle’s punt designed to mirror the windswept peaks of the
mountain range.
To celebrate the release, the spirit has partnered with one of the world’s most influential bartenders, Giorgio Bargiani, to curate a new bespoke martini menu exclusively available at Le Martini at Crown Melbourne —the world’s first standalone Grey Goose bar.
Bargiani has gained global recognition on social media for his famous signature sky-high martini pour and was awarded Tales of the Cocktail’s International Bartender of the Year in 2023.
Designed to showcase the versatility of Grey Goose vodka across three inspired takes on the martini, Giorgio’s menu will feature:
- Altius N5—a complex martini with a rich bouquet, named after the most timeless of perfumes, Chanel N°5. Featuring a blend of Grey Goose Altius vodka, elderflower liqueur, vermouth and fino sherry and served with a unique edible blue paint lining the glass,
- The Golden Gibson—building on the DNA of The Gibson (said to be the brainchild of early 20th-century US illustrator Charles Dana Gibson), this distinctly savoury cocktail features an intriguing blend of aromatic elements.
- The Apricot and Cocoa Vesper—built around a base of Grey Goose original and offering an homage to the iconic drink made famous by James Bond in Casino Royale, this unique pour delivers fruity, warm notes,
Bargiani said: “For any mixologist imagination, innovation and individuality are key and the martini is the ultimate expression of these elements. In conceiving this new menu for Le Martini, I wanted to pay tribute to the iconic characters that have played a role in the popularisation of the martini around the world, highlighting signature ingredients, and of course,
Grey Goose. The result is a trio of martini-style cocktails named after the legendary painting of Bosch to highlight the
delightful flavours that the cocktail collection offers.”
Head of Marketing at Bacardí-Martini Australia & New Zealand Sander Janmaat said: “We are delighted to mark the launch of Grey Goose’s new prestige offering with Giorgio—a great talent who has been a long-standing supporter of Grey Goose.
“Giorgio’s new cocktails are a true reflection of Grey Goose’s incredible craftsmanship and Altius N5
is a truly discerning martini that shines a light on our new distinctive expression, GR Altius. We’re excited to
welcome guests to Le Martini to try something new.”
Le Martini is open Wednesday to Sunday from 5pm until late, and is located on Ground Floor, Crown Melbourne.
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