Moet & Chandon has launched its newest collaboration: The Moet & Chandon Pharrell Williams Limited Edition Collection.
The Champagne House and musician Pharrell Williams have come together to reimagine the birthday experience and the collective joy is at the heart of the celebration.
Each day, 22 million people around the world mark their birthdays. And, as Moet & Chandon notes, “it’s not about the gift, but who is giving it. Not the party, but who shows up. And, it’s not about the bottle, but whom you share it with.”
“The best part about a birthday are the people who want to celebrate it with you,” said Williams. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition, it’s the ritual.”
Moet & Chandon has been a favourite for celebrity celebrations for generations, ranging from actor Paul Newman marking his celebrated his 40th birthday in 1965 with the Champagne to actress Scarlett Johansson celebrating her 30th birthday in 2014 with her twin brother Hunter.
To create a distinctive and unique design for everyone’s birthday, Moet & Chandon and Pharrell Williams delved into the archives of the House and found that, what today is the iconic tie on the bottle, was a bow in 1892.
The bow symbolising togetherness, generosity, joy and surprise is one of the key elements of this Limited Edition Collection, which includes:
The Limited Edition
Brut Impérial (Gold, Blue, and Red) and Nectar Impérial Rosé (White) – 75cl: The box and bottleneck of Moët & Chandon’s most emblematic champagne, Brut Impérial, are dressed in Gold, Midnight Blue, Deep Red, as well as White for Nectar Impérial Rosé. Pharrell signs his creations with white dotted lettering similar to pearls on the box and directly on the bottle. He also transforms the bottle’s red royal seal into a pearled monogram of his initials, PW, interconnected and round.
The Bow Creation
Grand Vintage Collection 2003 (Black), Brut Impérial (Midnight Blue), and Nectar Impérial Rosé
(White) – 1.5L Magnum: The Bow Capsule features an oversized fabric bow adorned with pearled beads, crafted by Parisian
embroiderers Atelier Baqué Molinié. The bow is detachable to be worn as a brooch.
For the Grand Vintage Collection 2003 Magnum, styled in black, Cellar Master Benoît Gouez selected this special vintage year to pay homage to the memories of Pharrell’s 30th birthday celebration.
The Jewel Masterpiece
Brut Impérial – 3L Jeroboam: Only 30 numbered pieces exist, meticulously hand-crafted in France. Mirrored chrome covers the bottle surface, achieved through a special industrial process. Upon it, artist Astrid de Chaillé adds hand-lettering with 89
embossed relief pearls in paint, adding a three-dimensional effect. Finally, an oversized bejeweled bow adorns the bottleneck, requiring 300 hours of handwork using 7310 pearled beads, made by the Parisian embroidery studio Atelier Baqué Molinié. The detachable bow can also be worn as a brooch.
The Jewel Masterpiece is presented in a wooden case, painted Midnight Blue and decorated with the ‘PHARRELL’ signature, also by the hand of Astrid de Chaillé, who applied a pearlescent finish to the embossing.
The 30 numbered Jewel Masterpieces are available through the Moët Hennessy Private Sales service, in its Epernay boutique, and at select Moët & Chandon Bars at a price of €30,000.
The Moet & Chandon Pharrell Limited Edition Collection is available from March 1st, 2025, onwards, in selected retail, gastronomy and hotel spaces.
Watch the campaign below:
