PR and Communications agency Agent99 has launched a Food and Beverage Accelerator Program to support brands with their campaigns.
During an initial pilot period, one brand will be selected per quarter and will receive strategy and execution services to the value of $20,000, or the equivalent of three months’ consultancy from Agent99.
The scope may include bespoke media training, organising a launch event, garnering earned media coverage around a new product or key milestone or creating impactful social content.
The accelerator program is the brainchild of Agent99 Senior Account Director Nicole Robertson and Founder Sharon Zeev Poole.
Zeev Poole said: “The food and beverage sector has been a speciality area of Agent99’s since the very inception of the agency.
“We’ve worked with a large range of clients over those years including global entities such as William Grant & Sons and their key portfolio brands Glenfiddich and Hendrick’s Gin, as well as international market entrant brands including Dubliner Whisky, Cazcabel Tequila, Mirabeau Rose Gin, and Westward Whiskey.
“We have also had extensive and deep experience in promoting homegrown heroes such as Cape Byron Distillery, Tribe Breweries, Margan Wines & Restaurant, Cash Only, and countless more. Through our vast knowledge, we understand the significant impact PR campaigns can have on a business when they are strategic, creative, and unpredictable.
“Many brands within this sector are noting declines in sales due to cost-of-living pressures and we know many venues are very concerned about patronage numbers heading into the cooler months, so we want to offer our support to those brands.
“This program is for any organisation within the food, beverage, restaurant and bars, or wider venues scene that may have big ambitions, but may not have the resources currently to back these up. If that sounds like you, we strongly recommend you consider applying.”
Entries are open until 7 April 2025. To apply, click here.