Single-serve wine brand Poco Vino only arrived on Australian shelves last month, but it’s already sold more than 100,000 bottles.
During Australian Vintage’s annual general meeting, CEO Tom Dusseldorp said: “Poco Vino’s net sales expectations continue to grow each week as sales are realised.
“To set the scene, we have sold over 100,000 bottles in the first few weeks of launch in Australia and New Zealand. Whilst early, this gives us confidence that our FY26 expectation for net sales of $15 million, does not truly reflect the scale and potential of this innovation for the Group. Early signs for this brand are promising. We have confirmed listings now
in seven global markets.”
When announcing its FY2025 half-year results, the company said the initial $8 million nets sales contribution from Poco Vino to its bottom line had been upgraded to “conservatively over $10 million” for FY26, through increased global demand.
Dusseldorp said a second Australia Vintage innovation, Lemsecco was also performing well.
“Lemsecco is our new innovative spritz brand that launched in Australia and New Zealand in FY25 and is expanding ranging across Australia, New Zealand, UK and North America,” he said.
“This range continues to deliver in line with upweighted expectations in the lead up to the key summer season. Expanded global ranging will exceed the results achieved in FY25 by over 100k 4.5L cases and result in an incremental
$4 million in revenue for the Group.”
Other highlights included expanding the company’s product range with the international acquisition of the MadFish brand and strengthening of the McGuigan brand.
“Strategically this opportunity provides a future scalable brand (+200k 4.5L cases, up to $9 million in net sales),” Dusseldorp said.
“MadFish is very complimentary to our existing portfolio – a lighter varietal range, at a premium price point from a desirable and respected Western Australian region. We also secured the distribution rights for the iconic Howard Park wine brand in the UK, Ireland, Europe and Canada, further leveraging our existing global sales footprint.”
“We are expecting our McGuigan zero and Not Guilty zero alcohol wines to grow across the UK, with current expansion into Canada and USA. To further support our iconic McGuigan brand across Australia, we signed a sponsorship deal with Cricket Australia, and the Ashes series will be used as a key consumer and trade engagement platform to increase relevance, sales and awareness of McGuigan.”
However, Dussledorp admitted that while he was pleased to see the directional improvement of both profit and cashflow in the financial year, the company’s financial results were behind its targets.
“Overall sales for AVG were $257 million or -1% lower than the prior year, while not where we want them to be AVG has consistently performed ahead of our competitive set in a challenging market,” he said.