UDL’s new owner has unveiled a bold new look, streamlined range and sharper pricing for the brand.
Vok Beverages said the refresh represents a renewed commitment to investing in one of Australia’s most iconic RTD
brands.
“It’s always an interesting design and marketing challenge to refresh an iconic brand like UDL, particularly one that’s had a few evolutions over the past 60 years,” said Senior Brand Manager Michael Newbold.
“We focused on three key pillars – logo recognition, can-in-hand appeal, and flavour-first communication. The result is something we’re incredibly proud of, and early feedback from both consumers and retailers has been overwhelmingly positive.”
UDL’s new packaging sees each can feature bold colour blocks, simplified branding, and flavour-led cues, while nodding subtly to the brand’s Australian roots.
The updated packaging has already rolled out across key SKUs including: Passionfruit & Lemon Lime Soda (4-pack), Mixed 10-packs, Ouzo & Cola, Raspberry and Lime.
The new look cans are available now at Dan Murphy’s and other national retailers, with further SKUs transitioning over
summer.
“Sixty years ago, UDL delivered a drink format made for the people – long before Australians were ready to drink something beyond beer or wine,” said Newbold.
“UDL has always reflected the evolution of Australian drinking culture. Decades ago, it launched an Ouzo & Cola inspired by our Mediterranean communities – a drink that’s still available today. For us, that’s the power of culture: creating drinks that connect with all corners of the community.”
Diageo sells UDL to Vok Beverages