The Prosecco DOC Consortium has revealed 667 million bottles of Italian prosecco were produced in 2025 (+1.1% compared to 2024), with France now the sparkling wine’s third biggest export market.
The news comes as a further blow to Champagne producers, with Drinks Business reporting number of bottles of Champagne shipped worldwide, including the domestic market, totalled 266 million in 2025 – representing a decline of 5 million bottles, or a drop of 2% on the previous year.
US President Donald Trump has also threatened to impose a 200% tariff on French wines and Champagne following rumours that French President Emmanuel Macron will refuse to join his “Board of Peace”.
“In a year of significant global economic uncertainty, our Denomination has shown remarkable resilience,” said Giancarlo Guidolin, President of the Prosecco DOC Consortium.
“This success reflects the coordinated efforts of the entire supply chain. winegrowers, winemakers, and sparkling wine producers. It is thanks to this collaboration that we can navigate complex international challenges with balance and foresight.”
Data relating to international markets for the period January–September 2025 show mixed trends. The United States remained the leading export market for Prosecco DOC, accounting for 23.8% of total exports and achieving 8% growth, despite volatility linked to tariffs.
The United Kingdom (+1.1%) and France (+21.1%) follow, with France taking third place ahead of Germany (+3.1%). Positive growth was also recorded in Greece (+22.4%) and Mexico (+14.5%), while some markets experienced contraction due to specific geopolitical and economic dynamics.
In 2026, the appellation will take centre stage as the Official Sparkling Wine Sponsor of the Milan Cortina 2026 Olympic and Paralympic Games, an extraordinary global showcase for promoting the link between Italian wine excellence and the territory.
“There is no shortage of challenges for 2026,” Guidolin said. “We aim to consolidate Prosecco DOC’s value, ensure fair profitability for the entire supply chain, and continue sustainable practices to secure the appellation’s future. We are also expanding the Low Alcohol line (8-9 degrees) to meet growing consumer demand for lighter products, while maintaining the quality and identity of the Denomination. Responsible consumption remains central to our vision.”