Australian anti-hangover start-up Bae Juice has revealed it celebrated its its biggest “silly season” yet in December 2025; selling one pack of 100% pure Korean pear juice every 12 seconds.
This marks a major leap for the product, which began as a niche festival hack.
The surge in sales comes as the brand secures new national deals with Costco, Coles and more than 700 new retail stores, with further expansion to New Zealand and China.
December alone delivered $495,988 in sales and 220,000 units sold, the biggest up from $150,000 in the same month last year; a 230% jump year-on-year, while stocks sold out across petrol and convenience, online and independent grocery.
Bae Juice is now forecasting $5 million in revenue this financial year, up from $2.5 million last year.
Bae Juice is sourced and packaged in Naju, South Korea. It’s designed as a natural, no-added-sugar drink to aid in hydration and reduce hangover symptoms. It is commonly consumed before alcohol to help metabolize it, but also acts as a refreshing, nutrient-rich beverage.
Bae Juice Co-founder Sumin Do said: “Bae Juice, meaning simply “pear juice” in Korean, is exactly that – just 100% pure, organic Korean pear juice. But it’s now so much more than that. We’ve tapped into a new cultural territory somewhere between wellness and the real-world need for functional drinking habits that help you feel human the next day. It isn’t selling optimisation or detox; but a tomorrow of not hurting. So, in other words… Bae before you play.”
Bae Juice Co-founder and Director Tim O’Sullivan said: “December was enormous for us, our biggest yet. Weddings, work drinks, festivals, end-of-year blowouts – it all lands at once, and Bae Juice has become part of that rhythm.
“It’s the thing people buy before or at the same time they buy their drinks. Now it’s right there on the counter at any independent, family-run bottle shop or supermarket, as well as on the shelves at Woolies and now Coles and Costco.
“People don’t stop going out, they just want Monday and Sunday to be less painful. And while that’s the behaviour powering Bae right now, it’s also powered by our rugged, relatable approach to marketing our brand in a way that reflects us at our very core – with a lot of cheek and a collective hatred of hangovers.”
Bae Juice co-founder Liam Gostencnik said: “With most big events happening in the late-summer window, and social behaviour continuing to rebound post-COVID, this summer has already reset the category and will continue to do so throughout the year – and we’re really looking forward to building an even larger following and expanding further well past 2026.”