Hospitality technology platform Ordermentum has secured a $55 million investment from Five V Capital following a global process run by Barrenjoey.
The ordering and payments platform has built one of the industry’s largest digital networks, operating at the centre of trade between suppliers and venues. The company said this attracted strong interest from both domestic and international investors, allowing it to select a partner based on strategic fit and value.
Ordermentum CEO and founder Adam Theobald (pictured main) said: “This investment marks the next phase in the Ordermentum journey, building on our position as the industry’s leading platform and accelerating our move into the AI and intelligence capabilities we have always set out to deliver.
“Five V shares our ambition for the industry, has a strong track record scaling businesses, and brings the experience to help us materially accelerate our impact,” Theobald said.
“This industry is moving toward a single, connected way of operating. Data and AI are changing the landscape rapidly.
“We believe the food and beverage industry is entering a new era. As AI transforms how the world works, the industries that bring people together will matter more than ever. Our job is to give hospitality the infrastructure and intelligence it needs to thrive and trade smarter, so businesses can be more sustainable, profitable, and built for the future.”
Ordermentum has spent more than 10 years building deep integration across both sides of the food and beverage market. Transactions flow through a connected system used daily by venues and suppliers, providing a real-time view of activity across the industry.
Each transaction contributes to a growing data set, creating a compounding effect over time. As usage increases, the platform becomes more valuable to both venues and suppliers, reinforcing its role at the centre of the industry’s trading.
AI is now being embedded directly into workflows across ordering, pricing, inventory and payments. For operators managing thin margins, even small improvements in timing, pricing, or stock decisions can have an outsized impact.
Ordermentum said Five V Capital’s track record of scaling Australian technology businesses, combined with its local market expertise, made it the standout choice from a field of global contenders.
Five V Capital Partner Tim Cooper said: “We have followed Adam and the team for many years, and have been impressed by both the team’s execution and deep commitment to changing the industry for the better.
“Hospitality has scaled without the infrastructure to support it in the way other industries have.
“Ordermentum is already embedded in how the industry transacts day to day. That creates a rare opportunity to introduce intelligence directly into those workflows.
We see this as backing a platform that can become central to how the industry operates.”
Ordermentum said it will be hiring across teams, highlighting its strong belief that the right combination of technology, AI and people is what the Australian F&B industry needs to prosper.
The investment will also support continued expansion across product, data and workflow tools, alongside targeted acquisitions that strengthen the network and extend its reach across the supply chain.