Sevenhill Cellars has appointed Alepat Festival Liquor Merchants as its exclusive distribution partner for the Adelaide market.
The appointment builds on an established and successful partnership in Victoria, where Alepat Taylor has distributed Sevenhill Cellars wines for the past four years, delivering consistent year-on-year growth.
Having developed a strong presence in their home state through their internal sales team, Sevenhill Cellars has chosen to deepen the relationship in South Australia.
Sevenhill Cellars General Manager Christian Fraser said: “Following a very successful partnership in Victoria, it was a natural decision to appoint Alepat Festival, who have recently established their own team in the South Australian market. We are very much looking forward to the additional growth and support for our brand in Adelaide.”
Alepat Taylor General Manager Wholesale Franco Palumbo said: “We are proud to have earned the right to represent such an iconic Clare Valley brand in the South Australian market. After working hard to establish Sevenhill Cellars in Victoria, we are excited to bring that same commitment and energy to South Australia.”
From 3 August 2026, the Alepat Festival team will begin engaging the existing customer base and pursuing new opportunities across both on- and off-premise venues throughout the state.