Australia’s spritz obsession is getting a sugar-free twist, with Squealing Pig launching a new Squealini Zero Sugar Spritz range.
Squealini Zero Sugar Spritz is available in two of Squealini’s best-selling flavours, Zesty Lemon and Ripe Raspberry. It targets the two-thirds of Millennials interested in lower-sugar wine products and two in three Gen Z and millennial consumers interested in lower-calorie wine products.
Squealing Pig Global Marketing Manager Shehan Ananthakumar said: “People are increasingly looking for sugar-free alternatives to their favourite drinks. With 63% of Gen Z and 62% of millennials interested in wine products with added fruit flavours, Squealini Zero Sugar Spritz brings that together in a refreshing, fruit-forward spritz that can be enjoyed without the sugar.”
Squealini Zero Sugar Spritz has only 60 calories per serve, 1g of carbs and no artificial colours or flavours.
“A spritz in the sun has become a quintessential part of how Australians enjoy the warmer weather,” Shehan said. “With a great stable of Squealini Spritz flavours already available, our Zero Sugar spritz range offers more choice for sun-soaked moments with friends and family.”
Squealini Zero Sugar begins rolling out through Endeavour Group from 14 September, with independent retailers following from late September and Liquorland from early October. You will also find Squealini Spritz on pour at events including Sydney Mardi Gras and Midsumma Festival.