Following the success of its inaugural multi-day marquee experience at the 2025 Sportsbet Caulfield Cup Carnival, Beverly Rooftop has entered into a multi-year partnership with Melbourne Racing Club.
The sold-out pop up activation took Beverly trackside last year, welcoming over 1600 guests across the three race days, who sipped more than 2000 Don Julio margaritas and 1519 Pineapple Express cocktails between them.
To celebrate the extended partnership and mark the official launch of the spring racing season, Beverly played host to the Sportsbet Caulfield Cup Carnival Fashion on Track Lunch on 15 September.
Looking ahead the rooftop venue will:
- Host the 2026 Sportsbet Caulfield Cup Carnival Launch event at its marquee on 8 October.
- Take race naming rights for the Sportsbet Caulfield Guineas on 10 October, which will be called Beverly Handicap.
- Take naming rights to Caulfield Social on 14 October, which is now known as Beverly Caulfield Social.
- Return to the Avenue precinct on 10, 14 and 17 October with several new marquee experiences including cocktail masterclasses, the Beverly Spritz – the Carnival’s signature cocktail
- Pop up at select race days with menu takeovers during the summer months.
Beverly Director Cam Northway said: “This is an incredibly special moment for our team, and we’re excited to be bringing the rooftop trackside, bigger and better than ever this year. Thank you to Melbourne Racing Club for the continued support, and the passionate people at Beverly who bring this unforgettable Carnival activation to life.”