Brown-Forman has announced it will bring a new sales and marketing strategy to Australia, which is aimed at raising the profile of its super-premium brands. Details of the strategy were revealed during […]
Brown-Forman reveals its plans for Australia
BWS puts three rare whiskies up for auction
BWS is auctioning three bottles of American whiskey that are so rare they’ve been named ‘The Untouchables’. “Sales of premium bourbon and whiskey have increased by 50% in the last year, so […]
Monday Distillery introduces new alcohol-free margarita cocktail
Australian non-alcoholic brand Monday Distillery has released a new crowd-favourite flavour just in time for Dry July. Called the Mezcalita, it’s a cheeky twist on the traditional margarita mix loved the world […]
Smithy’s classic beer range extended at Liquorland
Smithy’s has extended its collection at Liquorland and First Choice in response to the boom in classic beer sales at the stores. It marks the first time all classic beer styles have […]
Calabria & McWilliam families join together on wine journey
Calabria Family Wines’ purchase of McWilliam’s Wines is now complete, marking an exciting new chapter for one of Australia’s most iconic wine companies. It follows a tumultuous 15 months for McWilliam’s, which […]
Bass & Flinders releases new Pinot Noir gin
Dromana-based distiller Bass & Flinders has added Heartbreak Pinot Noir Gin to its innovative range of spirits. The distiller emphasises that this is not an aperitif drink, but a food-focussed spirit designed […]
Seppelt releases 2021 Luxury Collection
The 2021 Seppelt Luxury Collection has been released and showcases the new vintages of its most sought-after still and sparkling wines. The Collection comprises seven wines sourced from Victoria’s Grampians, Heathcote and […]
Morris enters the Australian whisky market
Morris is entering the Australian whisky market with the launch of two premium whiskies in June 2021: Morris Australian Single Malt Signature Whisky and Australian Single Malt Muscat Barrel Whisky. The launch […]
Campari shares its Red Passion with Australia
Iconic Italian aperitif Campari has released its new Red Passion campaign in Australia. The global campaign partners with remarkable creatives from around the world, bringing to life the brand’s newly evolved ethos. […]
Tanqueray announces launch of Blackcurrant Royale
Premium gin Tanqueray has launched Tanqueray Blackcurrant Royale in Australia. The unique new gin, made with French blackcurrants and vanilla notes, is inspired by Charles Tanqueray’s travels to France in the 1840s. […]
