Yellow Tail wines has released a vibrant new ad for the brand, called “Hello Yellow Tail”. The ad celebrates the little things like “having an awesome hair day” or “finding your missing […]
Yellow Tail looks on the bright side with new ad
Jose Cuervo tequila sales up 62%
Jose Cuervo tequila sales have soared in the third quarter, with global sales up 28% to 2.3million cases. Net sales of Jose Cuervo increased 62% compared to the same period in 2019 […]
Diageo expands its gin business
Diageo has reached agreement to acquire Chase Distillery, the owner of Chase GB Gin and Chase Original Potato Vodka. Founded in 2008 by entrepreneur William Chase, the Chase Distillery portfolio includes seven […]
NSW government launches liquor licence portal
The NSW Government has launched a one-stop shop online liquor licence portal designed to help businesses save time and money. Key benefits of the Liquor Licence Manager portal include: a customer dashboard […]
Victorian pubs say cheers to reopening tomorrow
Premier Dan Andrews has announced that Victorian pubs will finally be allowed to reopen from 11.59pm tomorrow. Melbourne will move out of lockdown and into the “Third Step”, moving from “stay home” […]
Impulse buying boom in the off-premise
A new report by Shopper Intelligence – ‘Liquor after the crisis’ – has revealed that impulse buying in liquor has increased by 5% during COVID-19. Insights from more than 9000 shoppers during […]
Hard seltzer sales predicted to hit $300m in Australia
IRI believes the potential for hard seltzer sales in Australia could be as high as $300million by 2025. However, the data analytics and market research company cautions that suppliers and retailers can’t […]
Bacardi creates 100% biodegradable spirits bottle
Bacardi has unveiled plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 million plastic bottles – 3000 tons of plastic […]
Sapporo celebrates Aussie growth with new campaign
Australia’s fastest growing top 15 premium international lager by volume and value, Sapporo Premium Beer, has announced a new marketing campaign. Japan’s oldest beer brand is brewed under licence and distributed in […]
St Hallett announces 2020 vintage release
Barossa Valley winery St Hallett will unveil two new vintage wines – 2016 Old Block Shiraz and 2018 Blackwell Shiraz – along with three new releases – the 2018 Higher Earth Syrah, […]
