Data from at-table ordering solution me&u shows sales of the iconic Negroni cocktail have surged 15% in Australia following Emma D’Arcy’s viral Tik Tok. A clip taken from House of the Dragon stars Emma D’Arcy and Olivia […]
The Tik Tok cocktail sensation taking Australia by storm
Jameson launches ‘New Spritz, Who Dis?’ campaign
Jameson has joined the booming spritz category for summer with its zesty new expression, Jameson Orange Whiskey. Inspired by the growing flavoured spirits category and in a cheeky nod to the tradition of aperitivo […]
How Budweiser triumphed over its World Cup ban
Qatar’s decision to ban the sale of alcohol at stadiums just days before the FIFA World Cup 2022 sent shockwaves through the global marketing industry last week, as AB InBev had paid […]
LMG’s new Bottlemart and Sip’N Save apps go live
Liquor Marketing Group’s (LMG) new Bottlemart and Sip’n Save apps have gone live, as the independent retail group works to create a mobile-first online shopping experience. General Manager Merchandise & Marketing Damien […]
Costco is selling four-litre bottles of tequila
Tequila Tromba has released four-litre bottles of its Tequila Blanco in Costco stores nationally. The super-sized tequila bottles are filled with enough spirit to make 66 margaritas over the festive season, at […]
Tread Softly plants one million trees
Sustainable Australian wine label Tread Softly has celebrated planting its one millionth tree in support of the vital restoration of Australian land. Since commencing its give-back project in May 2019, Tread Softly […]
Hard FIZZ releases first NFT collaboration
The first batch of an NFT project by Hard Fizz alcoholic seltzer – Salty Pirate FIZZ Punch – has been canned on the Gold Coast. Sydney-based NFT project Salty Pirate Crew commissioned […]
The Sydney bar helping save the Daintree
Daintree Sydney is a small bar with a big purpose. Located in The Rocks precinct, it aims to highlight Australia’s native and locally-sourced ingredients, while also raising awareness and funds for Australian […]
Daniel Ricciardo launches Ric Red wine
Daniel Ricciardo’s latest wine release with St Hugo, Ric Red, has launched in Australia ahead of its US debut. An extension of the DR3 x St Hugo range, Ricciardo and Chief Winemaker […]
Sydney’s hospitality royalty join Open For Lunch event
Sydney’s longest lunch – OPEN FOR LUNCH – will kick off on 2 December, 2022 with a host of FOMO-inducing lunch experiences in the CBD and Parramatta. Sydney’s hospitality royalty are heading […]
