Young Henrys has added a new beer to its main fleet, the Hazy Pale Ale. Laced with several fragrant hops, the Hazy Pale Ale is finished with pungent notes of tropical stone fruit and hints […]
Young Henrys launches Hazy Pale Ale
Victoria Bitter releases grooming range VB for Men
Just in time for Father’s Day, Victoria Bitter is rewarding hard work in a new way with the launch of a grooming range, VB for Men, with products containing actual, freeze-dried VB. The […]
RTD consumption hits record high in Australia
New data from Roy Morgan’s Alcohol Consumption Report shows the pandemic passion in Australia for RTD drinks hasn’t receded, with a record number of people consuming them each month. Overall, the proportion of Australians […]
Brookvale Union introduces Vodka Lemon Squash
Brookvale Union has introduced a new RTD to its family: Brookvale Union Vodka Lemon Squash. Its an adaptation of a classic that’s quenched the thirsts of Aussies for generations and marks the […]
Pandemic premiumisation drives huge drinks growth
The two words on the lips of drinks executives around the globe are “pandemic premiumisation”, with sales skyrocketing despite challenging market conditions. The premium-and-above beverage-alcohol market briefly stalled amid the initial lockdowns […]
Wolf Blass launches new brand campaign
Treasury Wine Estates is taking a new brand direction with its iconic Wolf Blass wine label, introducing a campaign called ‘Why Settle When You Can Soar.’ The brand campaign aims to inspire […]
Plantation Rum Cup finalists announced
Rum fans have been urged to head to their favourite bar to enjoy the delicious Plantation Rum Cup cocktails created by the seven teams chosen to compete in the grand final. Entries […]
Australian Venue Co launches payments app
Australian Venue Co (AVC) has launched a new, custom-built loyalty and payments app called ‘The Pass’ in more than 190 of its venues across Australia. Chief Experience Officer Marianne Mewett led the […]
4 Pines releases Aussie Wheat Ale
Brewers from 4 Pines are helping to pioneer a new beer style – Aussie Wheat Ale – which has been tailored specifically to Australian tastes using wheat grown by local farmers. Aussie […]
Baileys launches Espresso Crème Flavoured Liqueur
Baileys Espresso Crème Flavoured Liqueur has landed in Australia, bringing coffee and other natural flavours together with Baileys Original Irish Cream. Baileys Espresso Crème can be enjoyed neat, splashed into coffee and hot […]
