Slowing growth for hard seltzer in the US has sparked fears the category is in trouble, but experts insist the category is evolving, not dying. And there are interesting learnings for Australian […]
Is the hard seltzer craze over?
Drinks brands toast James Bond sponsorship
Heineken and Smirnoff have kicked off ad campaigns celebrating their sponsorship of the latest James Bond film – No Time To Die – which is finally making its debut 17 months later than […]
Splash Vodka expands into Liquorland
Australian-made and owned alcohol brand, Splash Vodka, has launched its canned cocktails into selected Liquorland stores. Splash’s new flavours – Watermelon + Pomegranate and Orange + Passionfruit – are infused with 100% natural flavours and contain […]
Bacardi unveils Mojito canned cocktail
BACARDÍ has released a new Mojito canned cocktail, crafted using its iconic BACARDÍ Carta Blanca Superior White Rum, along with all-natural flavours and real ingredients, including lime, mint and sparkling soda water. […]
Jacob’s Creek releases premium A.J collection
Jacob’s Creek is releasing a quartet of premium wines in tribute to Ann Jacob, a South Australian wine pioneer from the 1840s. The range – Jacob’s Creek A.J – features a Shiraz, Cabernet Sauvignon, […]
Taste test: Malt Shovel’s Our Green Beer
Lion’s Malt Shovel Brewery has been busy in lockdown putting the finishing touches on a new limited edition IPA called Our Green Beer, which has sustainability at its heart. Drinks Digest beer […]
TWE joins the Sustainable Wine Roundtable
More than 40 key players in the production and marketing of wine around the world – including Australia’s Treasury Wine Estates – have joined forces to accelerate action as sustainability challenges mount. […]
Why flavoured whisky should be on your radar
Following the boom and bust of flavoured vodka last decade, the drinks industry became a bit lairy about infusing spirits, but one brand changed all that four years ago: Gordon’s Pink Gin. […]
Beer industry moves to reduce plastic waste
The Independent Brewers Association, Endeavour Group and Lion have rolled out initiatives this month aimed at reducing plastic waste in beer packaging. In partnership the Independent Brewers Association (IBA), East Coast Canning, […]
X by Glenmorangie is made for mixing
Glenmorangie has released a new single malt Scotch whisky that’s been specially made for mixing – X by Glenmorangie. The spirit’s sweeter, richer taste is designed for tall, simple serves, which promise […]
