Hennessy has launched a global cocktail competition to discover the finest, most sustainable cocktail with the most memorable service ritual.
The Hennessy MyWay 2024 Challenge is coming to Australia for the first time, with global Hennessy brand ambassador Jordan Bushell hosting a series of exclusive events and masterclasses throughout Australia and New Zealand, joined by Alex Zanarini, the ANZ ambassador.
Together, they aim to equip bartenders with the tools they need to become the next Hennessy MyWay champion. They will explore key elements of the competition, such as highlighting local ingredients, methods, sustainability and showcasing unique service rituals. Each event will also include a Hennessy cocktail on arrival and an exclusive tasting of Hennessy Very Special, V.S.O.P Privilege and X.O led by Jordan.
Bartenders have been invited to participate in an event and the Hennessy MyWay Global Cocktail Challenge, with the top 10 finalists in the world invited to Paris and Cognac to compete in the live final in October, alongside some of Hennessy’s rarest cognac blends.
Details of the masterclasses can be found below:
Auckland: April 15, Tommy’s Champagne Parlour, Seafarers – RSVP Here
Brisbane: April 16, The Gresham – RSVP Here
Melbourne: April 17, Pearl Diver – RSVP Here
Perth: April 19, The Leederville Hotel – RSVP Here
Sydney: April 22, The Emerald Room – RSVP Here
For full competition details visit https://myway.hennessy.com/