Fanta and Warner Bros Pictures have announced a global partnership ahead of the release of Beetlejuice Beetlejuice – debuting in cinemas on 5 September 2024.
Tim Burton and Michael Keaton have reunited for Beetlejuice Beetlejuice, the long-awaited sequel to the beloved film. Keaton returns to his iconic role alongside Oscar nominee Winona Ryder as Lydia Deetz and two-time Emmy winner Catherine O’Hara as Delia Deetz, with new cast members Justin Theroux, Monica Bellucci, Arthur Conti in his feature film debut, with Emmy nominee Jenna Ortega as Lydia’s daughter, Astrid, and Oscar nominee Willem Dafoe.
As part of the partnership, Fanta is also releasing specially designed limited-edition cans featuring characters from the movie.
The special edition designs available in Australia include:
- Orange and Orange Zero Sugar – Astrid (played by Jenna Ortega)
- Strawberry Zero Sugar – Lydia Deetz (played by Winona Ryder)
- Pineapple Zero Sugar – Beetlejuice (played by Michael Keaton)
The limited-edition Fanta designs will be available in selected retailers and major supermarkets across the country, including Coles and Woolworths, from September.
Warner Bros. Pictures Executive Vice President, Worldwide Marketing Dana Nussbaum said: “We are so thrilled to be bringing the darkly imaginative and ghoulishly creative Beetlejuice to cinemas this September and are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition packaging that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
Kate Miller, Senior Marketing Director at Coca-Cola in Australia adds, “”Fanta has always been about embracing fun, vibrant, and playful moments. Teaming up with Beetlejuice Beetlejuice was a natural fit for us, as both our brand and the film celebrate creativity, mischief, and the unexpected. There’s more to come with this iconic partnership, —keep an eye out for more thrilling surprises and exclusive experiences as we get closer to Halloween.”
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