Suntory Minus 196 has made a comeback at SXSW Sydney with its 12-metre-tall EXTREME Vending Machine.
Extreme height aside, this years’ experience offers reimagined, neon-lit and teched up interiors.
Suntory Minus 196 has partnered with Newtown cult favourite Tokyo Taco to serve up a Suntory-style Japanese and Mexican fusion flavour-forward menu. Visitors can enjoy their Toki Glazed Kingfish taco alongside a Suntory Minus 196 Double Lemon, Double Peach or Double Grape.
Post taco feast, there are Tokyo Taco x Minus 196 Double Lemon soft serves, which can be enjoyed in the Minus 196 Lemon Garden, dotted with inflatable lemons.
The activation also features a DJ pumping the tunes as visitors head through three brand new immersive levels, including the rooftop bar, which features 360-degree views of SXSW Sydney and the city skyline.
The Suntory Minus 196 EXTREME Vending Machine is open every day from midday throughout the duration of SXSW Sydney ® (14-20 October 2024) at Tumbalong Park.
Over seven days and nights, Tumbalong Park in the heart of Sydney is being transformed into a hub of creativity as it plays host to world-class activations from leading brands, as well as inspiring talks, tech demos, live music, meet & greets, esports competitions.
SXSW Chair Geoff Jones said: “This year promises to be bigger and better than ever, with a host of incredible talent from all over the Globe ascending to Tumbalong Park. These seven days and nights will be filled with great entertainment, and I would highly recommend that all Sydney-siders join in on the festivities.”
For a schedule of free events during the festival, visit sxswsydney.com/free-events.
Suntory Oceania boosts its presence at SXSW Sydney
This year also marked the debut of Suntory House at SXSW Sydney — a fully immersive experience that dives deep into the 125-year legacy and bold ambitions of the global drinks giant.
Guests enjoy Suntory’s premium portfolio of beverages against exotic backdrops, including the neon-lit streets of
Tokyo, traditional Japanese architecture and a digital garden.
“Suntory House offers a rare opportunity to share our story, showcase our dedication to craftsmanship and introduce our core partners to Yatte Minahare — Suntory’s fearless spirit to dream big,” said Darren Fullerton, CEO of Suntory
Beverage & Food Oceania.
Highlights included:
- Light Waterfall – Showcasing Suntory’s commitment to sustainability and investment in water conservation.
- The Suntory Story – Featuring the legacy of founder Shinjiro Torii and Suntory Oceania’s ambitions for the region as it continues to Grow for Good.
- Suntory Streets – Pioneering RTD – A vibrant street scape featuring Suntory’s innovation behind Ready to Drink alcohol and non-alcohol beverages including Canadian Club, Jim Beam, -196, V Energy and Suntory
BOSS Coffee. - Reimaging Spirits – The Founders Way – An intimate bar setting showcasing the legacy and history behind Suntory’s expansive full bottle spirits portfolio.
- Suntory Bar – A bespoke experience with Suntory cocktails expertly paired
with a Japanese omakase-style menu.
Suntory Australia’s most successful launch ever