Moët & Chandon has announced its return as the Official Champagne of the Formula 1 Grand Prix, as the sport celebrates its 75th anniversary.
Formula 1 is the most popular annual sporting series with more than 750 million fans worldwide, according to a recent study by Nielsen Sports.
Since 2021, global interest in the series has risen by 5.7%, which makes Formula One the fastest growing annual competition globally. This growth is equivalent to around 50 million additional fans in just three years.
Nielsen’s study, which was carried out across 37 international markets also found that 41 per cent of Formula One fans are women, with the fastest growing fanbase aged 16 to 24.
Since 1950, Moët & Chandon has been associated with the victories of legendary champions such as Sir Jackie Stewart, Ayrton Senna (below), Nikki Lauda, Alain Prost, Mika Häkkinen and Michael Schumacher (pictured main).
The podium celebrations will once again come alive with Moët & Chandon as the top three drivers toast their success on the podium. The Maison will also take centre stage as the Title Partner at the Formula 1 Moët & Chandon Formula Belgian Grand Prix 2025 at Spa-Francorchamps.
Nestled in the heart of the Ardennes, Spa is the closest Grand Prix to the terroir in the Champagne region, making it a natural homecoming for the Maison. Known for its legendary corners, unpredictability, and breathtaking scenery, Spa is one of the most admired circuits by Formula 1 drivers and fans alike.
Spa-Francorchamps was also part of the very first FIA Formula 1 World Championship™ calendar in 1950, a race won by the legendary Juan Manuel Fangio on June 18 of that year. Just two weeks later, Fangio triumphed again at the French Grand Prix, held on the Reims-Gueux circuit in Champagne – a historic race, attended by two passionate local racing enthusiasts, Paul Chandon-Moët and his cousin, Count Frédéric Chandon de Briailles. After the race, in a symbolic moment of shared celebration, they welcomed Fangio to the Château de Saran on the Moët & Chandon estate for a private toast in honour of his victory.
Moët & Chandon CEO and President Sibylle Scherer said: “We are honoured and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s.
“We honour the extraordinary teamwork, the unlimited precision, and the pursuit of excellence that drive both motorsport and our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them.
“As Moët & Chandon takes its place on the podium once again, we proudly continue to craft moments of celebration that belong to everyone committed in this incredible journey.”
Formula 1 President & CEO Stefano Domenicali said: “The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1.
“This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary. The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”