Campari has announced it will launch Terrazza Aperol bars around the global to celebrate the hugely popular orange apertif. A Terrazza Aperol in Milan will be joined by a second venue in […]
Aperol prepares to launch themed bars around the world
Lion & Batch Brewing create beer to celebrate “Freedom Day”
Lion is joining forces with Marrickville craft brewer Batch Brewing Co to produce a special limited-edition beer to celebrate the day NSW meets its vaccine threshold. The initiative follows Lion announcing it will credit pubs and clubs for […]
Fever-Tree launches virtual Friday Night Drinks
Fever-Tree has announced an initiative to lift lockdown spirits in NSW: a virtual Friday Night Drinks event. On Friday, August 6, Fever-Tree’s brand ambassador and award-winning bartender Trish Brew and special guest […]
Australia’s fastest growing wine brands in the UK
The Grocer has revealed Britain’s Biggest Alcohol Brands for 2021 and two Aussie wine ranges – 19 Crimes and Jam Shed – have been named among the fastest growing labels. “A new breed […]
The most successful spirits launch in history
Anything launched by the Jenner-Kardashian clan is a licence to print money, but Kendall Jenner’s 818 Tequila brand is on track to be the most successful spirits launch in history. 818 Tequila […]
Australia chosen to launch Wild Turkey global campaign
Wild Turkey has chosen Australia as the first country to release its new global creative campaign and platform, Trust Your Spirit. Featuring the brand’s Creative Director and spokesperson, Matthew McConaughey, Trust Your Spirit encourages […]
Victorian pub fined for ignoring COVID-19 restrictions
The owner of the Pastoral Hotel in Echuca, Victoria has been fined almost $22,000 for ignoring restrictions and keeping his doors open during the state’s fifth lockdown. Under the current restrictions, hospitality […]
XXXX throws its weight behind 2032 Brisbane Olympic Games
Brisbane has been confirmed as the host of the 2032 Olympic Games and the city’s iconic XXXX Brewery is saying cheers to the big event. The brewery announced earlier this year that […]
[yellow tail] launches low-alcohol wines with Sarah Michelle Gellar
Casella Family Wines has joined with Buffy The Vampire Slayer star Sarah Michelle Gellar to launch a new range of [ yellow tail ] wines in the US: Pure Bright. Pure Bright […]
Sydney buyer pays $142K for bottle of Penfolds Grange
A bottle of Penfolds Grange 1951 has gone under the hammer at a Langton’s auction for $142,131, making it the most expensive bottle of Australian wine ever sold. The previous world record […]
