Wine Communicators of Australia (WCA) has announced the appointment of Ruth Harris as its new Executive Officer, commencing 1 May 2025.
The appointment follows an extensive and highly competitive recruitment process.
Harris brings more than 25 years of experience in marketing and communications across a range of wine businesses, large and small, as well as regional associations and wine industry member-based organisations.
WCA National Chair Lynda Schenk said: “We are delighted to welcome Ruth Harris to help lead the charge for WCA. Her breadth of experience, collaborative leadership style, and deep understanding of stakeholder engagement will be invaluable as we continue to strengthen WCA’s impact across the industry.
“These are testing times for the Australian wine sector, and it is in these moments that organisations like WCA are most critical, providing a platform for connection, professional development, and shared knowledge. We believe Ruth will play a key role in championing these WCA values.”
WCA said Harris joins at a pivotal time, with the wine industry navigating ongoing market pressures, oversupply challenges, and shifting global trade dynamics. Her role will focus on driving member value, enhancing WCA’s educational and networking offerings, and continuing to support wine industry professionals at every stage of their career.
Harris said: “I am honoured to step into the role of Executive Officer at such a vital time for the Australian wine community. WCA plays an incredibly important role in bringing people together to communicate, learn and grow. I am excited by the opportunity to work with the progressive Board, engaged members, supportive partners, and the broader industry to continue building a strong, vibrant and connected network.”
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