Rhubarb apéritif RHUBI has announced Dispatch Imports as its new distribution partner in Australia from 1 August 2025.
Dispatch takes over from Vanguard Luxury Brands, which was the launch distribution partner for RHUBI.
RHUBI said it extended its sincere thanks to Vanguard for its support in building the brand and wished the distributor continued success in the future.
Vanguard will continue to sell and distribute RHUBI as usual until 31 July 2025. Both parties said they are committed to working closely together to ensure a seamless transition for all customers.
“We’re incredibly grateful for the role Vanguard has played in RHUBI’s growth and development in the Australian market,” said RHUBI Brand Director Linn Philips-Johansson.
“Looking ahead, we’re excited to partner with Dispatch Imports and continue expanding RHUBI’s presence through their dynamic and passionate team.”
Dispatch co-founder Aaron Shuttleworth said: “We’re thrilled to be representing Australia’s most iconic apéritif, as they continue to break new ground in the local market.
“RHUBI is a natural fit alongside our portfolio of mindful spirits and we’re excited to work with the team to solidify RHUBI as the premier aperitivo hour choice.”
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