Canadian Club has launching a new flavour, Lemon Crush, to capitalise on citrus now the fastest-growing flavour in the light RTD category.
According to the latest data, sales of citrus RTDs are up 54% (Circana Market Moves, 2024; Shopper Intelligence 2024; Circana AU Unweighted MAT to 29/09/24).
Canadian Club & Premium US Whisky, Suntory Global Spirits Marketing Manager Kristy Rathborne said: “Lemon’s having a moment and Lemon Crush is our way making our mark in the citrus space in true CC style.
“It’s ultra-refreshing, it’s sessionable and it delivers on the flavour Aussies are thirsting for, while still showcasing the smooth taste of Canadian Club.”
The launch introduces a citrus-forward option in the dark RTD category that blurs the lines between light and dark RTDs. It is expected to broaden Canadian Club’s appeal to a younger audience and unlock new drinking occasions.
With an ABV of 4.8%, Lemon Crush is available in six and 10-pack formats with an RRP of $36 and $49 respectively.
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