Two iconic brands, BACARDÍ rum and Coca-Cola, have joined forces to release the beloved classic mixed drink in a can.
BACARDÍ Rum mixed with Coca-Cola will be soon on shelves and Australia will also be the first to taste BACARDÍ Spiced Rum mixed with Coca-Cola, both in a RTD format from September.
The combination of the world’s most awarded rum with the world’s most popular mixer remains among the top bar calls globally.
Coca-Cola Australia Vice President ARTD Matthias Blume said: “Bringing people together and creating refreshing moments of connection is what our brand stands for. Our collaboration with BACARDÍ, synonymous with great taste and good times, allows us to do just that in a truly exciting new way”.
BACARDÍ rum was first created in Santiago de Cuba in 1862, while Coca-Cola debuted in 1886 in Atlanta. In 1900, the two brands came together for the first time at the American Bar in Havana.
Bacardi-Martini Managing Director Luiz Schmidt said: “The love for BACARDÍ & Coca-Cola is as strong today as it’s ever been. It’s a powerful pairing. Together we create more than just a drink, we create an experience that people around the world have enjoyed for generations – and now they can have that same experience with the quality and convenience of an RTD.”
The launch marks the first time the Coca-Cola brand will be available in an alcoholic RTD in Australia.
“Until now, no other alcoholic RTD has been mixed with Coca-Cola so this marks a significant milestone not just for the brand, but for Australians who have long enjoyed Coca-Cola as their favourite mixer,” said Blume.
“This launch is the start of an exciting new chapter and we so thrilled to bring this to market.”
Last year, the Coca‑Cola Company and Bacardi announced an agreement to debut BACARDÍ rum and Coca‑Cola as an RTD in markets around the world.
This is not the first time the two brands have come together. In 1900, the Cuba Libre cocktail was invented at the American Bar in Havana, using BACARDÍ rum, Coca‑Cola and lime.
BACARDÍ Rum mixed with Coca-Cola and BACARDÍ Spiced Rum mixed with Coca-Cola will be available in 330ml cans (4.8% ABV) in all leading bottle shops and selected licensed venues nationally from September 2025.
Coca-Cola Europacific Partners (CCEP) announced in August that it was taking over the distribution and market expansion of the Bacardi premium spirits and RTD portfolio in Australia. Learn more