Coca-Cola Europacific Partners (CCEP) has taken over the distribution and market expansion of the Bacardi premium spirits and RTD portfolio in Australia. 

From 3 November 2025, CCEP will distribute brands such as Bacardí rum, Bombay Sapphire gin, Grey Goose vodka, Patrón tequila, Dewar’s Blended Scotch whisky, Angel’s Envy American Straight Whiskey and Martini vermouth via its Australian network.

Bacardi-Martini Australia will continue to lead consumer marketing and influence for its brands, while also taking the lead in strengthening on-premise relationships through brand advocacy and execution. 

Bacardi-Martini Australia Managing Director Luiz Schmidt said: “We are proud of the leading role we have played in growing the premium spirits industry in Australia and establishing its thriving cocktail culture. 

“We have incredible brands with fantastic equity, however, we recognise that to unlock their full potential in Australia, we must join forces with a company that has the resource required to put them in the hands of consumers across the country. CCEP not only has terrific scale, it has proven industry expertise capable of delivering long-term sustainable growth for both companies.”

CCEP Australia Managing Director Orlando Rodriguez said: “Our success is built on great brands, great people and great partnerships. With close to 20 years of specialist experience in the alcohol category, we are excited to harness our depth of expertise to help take the Bacardi-Martini Australia portfolio to new heights.

“The Bacardi portfolio is iconic and at CCEP we have the track record of operational excellence to best support it. Together we have great anticipation for what we can achieve in the dynamic and growing alcohol category.”

The new partnership opens possibilities for Coca‑Cola and Bacardi to debut their BACARDÍ rum and Coca‑Cola RTD in Australia.

BACARDÍ Mixed with Coca-Cola RTD launched in selected European markets and Mexico earlier this year.

Bacardi Limited CEO Mahesh Madhavan said: “We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails – first invented generations ago with BACARDÍ rum and Coca-Cola – in a high-quality, convenient format.

“Through this relationship, we will expand our reach and accessibility so that even more consumers of legal drinking age can enjoy this classic BACARDÍ rum and Coca-Cola cocktail.”