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Hahn returns as official beer of the Wallabies

Hahn has announced its return as the Official Beer of the Wallabies after more than a decade away. And it’s describing its new two-year partnership with Rugby Australia as a “defining moment for the game in Australia”. 

Rugby experienced a huge uplift 12-months ago when the British & Irish Lions Tour returned to Australia, with momentum expected to continue to build in the lead up to the Rugby World Cup 2027.

Hahn owner Lion said it would work with Rugby Australia to elevate the fan experience and create more occasions for supporters to connect with the game. 

From the Wallaby changerooms to Wallaby House fan activations, Hahn products will be enjoyed by players and fans alike, beginning with the Wallabies opening home Test against Ireland at Allianz Stadium on 4 July. 

Rugby Australia CEO Phil Waugh said: “Lion and Hahn have a long and proud history of supporting our great game and we are delighted to welcome them back into the Australian Rugby family as Official Beer Partner of the Wallabies for at least the next two years.

“Whether in the grandstands, bars or changing rooms after a hard-fought game, Hahn has been part of many of Australian Rugby’s greatest moments and celebrations. And as we build towards an iconic year for Australian Rugby in 2027, this partnership will once again place the Wallabies front and centre across pubs, clubs and other venues where our fans come together.”

Lion CEO and Managing Director, Anubha Sahasrabuddhe said: “We couldn’t be prouder to be back in the Wallabies’ corner as the inaugural Nations Championship kicks off on home soil. This partnership is all about those moments of mateship between local and visiting fans that is so unique to  international rugby. We’re looking forward to bringing that spirit to life for every fan, from the stadium, to the pub and the lounge room.”

The Wallabies will open the 2026 Nations Championship on Saturday July 4 at Allianz Stadium.

2026 Wallabies fixtures

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