The Bourgogne Wine Board has revealed exports to Australia achieved record results in 2025, with revenue reaching nearly €29 million.
Australia remains Bourgogne’s 14th largest export market by volume (17th by value), and the category is staying strong: up 9.2% in volume and 2.6% in value.
White wines were the main driver of this performance, with revenue up 16% year-on-year.
The geographical denomination known as Bourgogne+ and Mâcon+ sits at the entry point of the region’s appellation pyramid. These wines offer Australian consumers an accessible, terroir-driven introduction to Bourgogne.
Mâcon wines performed particularly strongly, up 40% in volume versus 2024, rebounding after a decline the previous year. Growth in the Mâcon category reflects a broader global trend, with the segment also gaining value internationally.
Régionale appellations are often assumed to be a single, uniform category – but Bourgogne+ and Mâcon+ wines tell a different story. Produced under stricter production rules and more precise geographical delimitations than a standard Régionale wine, they mark the first step toward a genuine expression of terroir, while remaining approachable in both style and price.
Names such as Mâcon-Vinzelles or Bourgogne Chitry are gaining recognition in the Australian market as an entry point into Bourgogne’s diversity.
Six Bourgogne wines on the rise
There are 13 Bourgogne+ and 27 Mâcon+ denominations in total. Here are six currently gaining traction in the Australian market, offering terroir at a reasonable price point, along with versatility across local consumption occasions:
- Bourgogne Côte Chalonnaise White wines from this area are fleshy and well turned-out, with white flower and citrus notes that suit fish tarts, marinated vegetables and lighter seafood – a style seen in wines from Domaine de l’Évêché.
- Recognised only in 2017, Bourgogne Côte d’Or is a relatively recent addition to the appellation pyramid, bringing together Pinot Noir from villages across both the Côte de Beaune and the Côte de Nuits. Its reds are cherry-red in colour, with fine tannins and a fresh, light finish, offering an approachable, everyday introduction to Bourgogne’s Pinot Noir tradition. They pair equally well with a charcuterie board or a simple roast chicken, as illustrated by producers such as Maison Louis JADOT.
- Bourgogne Hautes Côtes de Nuits sits above the main Côte on higher, cooler slopes, the Pinot Noir here tends towards crimson-ruby with cherry and liquorice notes, firm but approachable once matured – a natural match for duck, mushroom dishes or roast lamb, captured in wines from estates such as Domaine CHARLES Père et Fille.
- Bussières is one of the geographical denominations of the Mâcon AOC. Mâcon-Bussières, entices from the first whiff, thanks to an elegant profile recalling spring flowers like acacia or wild white rose, and the juice of autumn fruit like pear, a style demonstrated by producers such as Domaine David BIENFAIT. Try it with a mild Thai green curry with chicken, a Japanese vegetable tempura or a shellfish risotto with lemon and fresh herbs.
- Named after the village where the poet Alphonse de Lamartine once served as mayor, the AOC Mâcon-Milly-Lamartine produces wines with a radiant aromatic character and a supple palate. Combining body and volume, they often display the tension imparted by high-altitude limestone slopes and pair particularly well with creamy pasta or soft cheeses, as exemplified by winegrowers such as Domaine de la ROCHETTE.
- Situated on the southern edge of the Mâconnais, Mâcon-Loché produces Chardonnay exclusively. Its wines offer a sophisticated nose of stone fruit, quince and spice, followed by a forthright, mouthwatering attack. They pair beautifully with grilled fish or a creamy chicken dish, as illustrated by wines from Domaine Clos des ROCS.