Australian owned global sales and distribution business Pure Wine Co. has added Auld Family Wines to its portfolio.

Pure Wine Co. General Manager Principal and Trade Richard Favretto said: “Auld Family Wines story was written many years ago, and we understand the brand will continue to be about heritage, passion for wine, and South Australia. For this reason, we are delighted to welcome Auld Family Wines to the portfolio.”

Located in Bethany, Barossa, Auld Family Wines is led by zixth-generation brothers Jock and Sam Auld.

“We respect and appreciate the history that comes with our surname, Auld, although we try not to take ourselves too seriously,” said Sam.

“We want to make wines that remind us of home. Since childhood, we have spent long periods away from Barossa but have always found comfort in a bottle of local Shiraz. We’re determined to send the best of the Barossa to all corners of the globe.

“We are thrilled to partner with the team at Pure Wine Co. We have a terrific opportunity to build and grow our brand nationally and in such a distinguished portfolio. We are looking to develop a long and fruitful partnership with Pure Wine Co.”

Based in Adelaide Hills, Pure Wine Co. services independents and national retail accounts.

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