Limited-edition Aviation American Gin bottles are set to be released in Australia, inspired by the new Deadpool & Wolverine film.

Aviation American Gin co-owner – and Deadpool star – Ryan Reynolds said: “I discovered Aviation American Gin while shooting the first Deadpool movie.

“Back then Aviation wasn’t big enough to tie-in to a big summer movie and Deadpool was lucky to get any sponsors at all. A few hundred weeks and drinks later, here we are! They grow up so quickly, don’t they?”

Deadpool & Wolverine co-stars Aussie actor Hugh Jackman and lands in cinemas on 25 July 25 2024.

Designed by Maximum Effort and Sandstrom Partners, the new Aviation American Gin bottles draw inspiration from the beloved film franchise. Encased in sleek black glass and accented with red custom strip stamps and metallic details, the bottles are designed to be the ultimate collector’s item for fans of both the movie and spirit. Offering a nod to the iconic character, each bottle variant showcases one of six distinctive Deadpool icons, while the exterior of each gin case simulates the look of Deadpool’s signature suit fabric.

“Our collaboration with ‘Deadpool & Wolverine’ to create this series of bottles is a first-of-its-kind promotion for Aviation American Gin with one of the most iconic characters in pop culture history,” said Ricky Collett, Global & US Brand Director for Aviation American Gin at Diageo. “The custom bottle embodies the irreverent spirit of both brands and showcases our commitment to pushing cultural boundaries and redefining the gin drinking experience.”

“The ‘Deadpool’ film franchise has been a cultural phenomenon since its inception,” said Holly Frank, Walt Disney Studios’ VP, Partnership Management and Operations, Marvel. “We’re so excited to be collaborating with Aviation American Gin to give fans a chance to engage with the world of Deadpool in a whole new way leading up to the eagerly anticipated theatrical release of ‘Deadpool & Wolverine’.”

The Aviation American Gin limited edition bottles will be available in the United States, United Kingdom, Canada and Australia.

For further information, visit http://www.aviationgin.com/deadpoolandwolverine

Watch the Deadpool & Wolverine trailer below: