Mobile ordering and payment platform me&u has partnered with ALH (part of Endeavour Group) to deliver its contactless ordering experience across the hospitality giant’s 330+ venues.
me&u is designed to enhance the customer experience by taking care of the basics – order and payment – so hospitality staff can spend time on what is most important – serving, hosting, and building relationships with guests.
Founder Stevan Premutico (above) said: “This is a true game-changer for me&u and a testament to the team who have worked tirelessly to create the smartest menu on the planet. We’re passionate about blending great tech with customer service to elevate the guest experience & transform operations. ALH looked extensively at every platform on the market, so this is an extremely proud moment for us to partner with Australia’s largest hospitality group. We are ready and raring to help change the future of hospitality with a true global leader in hospitality.”
The roll-out and will launch across all 330 ALH venues by mid-year. Iconic venues such as Young and Jackson’s (Melbourne), The Queens (Perth), Ramsgate Hotel (Adelaide), Crows Nest Hotel (Sydney), and the Breakfast Creek Hotel (Brisbane) will all launch me&u shortly. The Cheeky Squire (Frankston, Victoria), went live four weeks ago and Premutico said it has already seen “some phenomenal results”.
Bruce Mathieson of ALH Hotels said: “We’re committed to improving our guest experience by combining our team with the best technology, so we’re excited to work with the me&u team. We looked at every platform on the market, and no brand is more passionate about facilitating social experiences and good times around the table.”
ALH will be using key data-driven features of me&u – for example, venues can select a single product from their menu and promote it as the first thing that a customer will see when they view the menu; introduce ‘Quick Sells’, recommendations of food items to accompany drink orders; and encourage group rounds, with a prompt that allows a user to add the previous rounds of drinks to their cart in one simply click.
Premutico is passionate about helping pubs and bars embrace technology and reimagine the customer experience, so they can improve operational agility and strengthen financial resilience. He said that on average customers spend 27.5% more when using the me&u at-table ordering App, and staff get to pocket more tips, thanks to a new tipping function.
“The hospitality industry has been brought to its knees over the past year, and whilst we are certainly on the road to recovery, there is still a long way to go,” he added. “Technology must be used to support and strengthen the industry, not take away from it, and I’m energised by the role it can play in business recovery.”
The me&u platform is now being used at hundreds of Australian venues, with partnerships with many of the leading groups including Merivale, Rockpool Dining Group, Solotel and Howard Smith Wharves. More than one million orders have been taken through the platform since launching in 2018.