William Grant & Sons (WG&S) has completed its acquisition of The Famous Grouse and Naked Malt brands from Edrington.

Describing it as an “historic moment for WG&S” the company said it demonstrated itcommitment to the global Scotch whisky category and confidence in the future of the wider spirits industry.

The Famous Grouse and Naked Malt will be joining WG&S’ portfolio alongside iconic spirits brands Glenfiddich, The Balvenie, Hendrick’s Gin and Monkey Shoulder.

The Famous Grouse is Scotland’s best-selling whisky and one of the top-selling Scotch whisky brands worldwide, while Naked Malt has garnered a loyal following among whisky enthusiasts and has significant growth potential within the blended malt segment.

WG&S Chief Executive Officer Søren Hagh said: “I am delighted to complete this acquisition and welcome The Famous Grouse into our portfolio.

“It is a remarkable Scottish brand with rich history and a strong market position in a number of countries. Over the coming years, we will build on this strong foundation and work to evolve the brand into a true global icon.

“We also see a lot of potential in Naked Malt, which will be a great addition to our portfolio. Together, these brands perfectly complement our vision for growth, and we look forward to investing in their future and sharing their stories with whisky lovers around the world.”

Edrington focuses on premium brands

Edrington announced this week that its revenue fell by 10% in the year to 31 March 2025, caused by a ‘challenging economic environment’ and reduced consumer demand.

Edrington chief executive Scott McCroskie said: “After several years of unprecedented growth for premium spirits and industry-leading results posted by Edrington, the business felt the full effect of the global economic downturn during the year.

“Our focus on ultra-premium spirits has driven Edrington’s growth in recent years and we have continued to execute our strategy despite the hostile trading environment. This includes further strategic investments in our Sherry cask supply chain and in reducing our carbon footprint.

“On 1 July 2025, we completed the sale of The Famous Grouse and Naked Malt brands to William Grant & Sons. This reflects our choice to focus on the premium end of the market, where we are best placed to compete.

“Looking ahead, the political and economic backdrop remains volatile, which we expect will continue to weigh on consumer sentiment in the coming year. We believe top-line growth will be difficult to come by in this environment, although adjustments to overheads and brand investment are expected to align net sales and core contribution more closely next year.

“Edrington’s strategic focus on ultra-premium spirits remains effective. We will continue to execute it to strengthen our brands and our business for the long-term benefit of our investors, our employees, and those who benefit from our own and our principal shareholder’s charitable activities.”