In the lead up to the Sydney Gay and Lesbian Mardi Gras, Squealing Pig Wines has launched its inaugural at-home Mardi Gras party pack.

Designed for friends, fans and allies who can’t make it to Mardi Gras, the party pack helps bring the colour, joy and energy of the parade straight to living rooms, balconies and backyards across Australia.

“This is our first Squealing Pig at-home party pack for Mardi Gras in Australia, and we couldn’t be prouder to help make it happen,” said Squealing Pig Global Marketing Manager Shehan Ananthakumar.

“Not everyone can make it to Sydney, but everyone deserves to feel part of the celebration. If you can’t get to Mardi Gras, let Mardi Gras come to you – just add friends, music and a chilled bottle of Squealing Pig.”

Sydney Gay and Lesbian Mardi Gras is one of Australia’s largest cultural celebrations, attracting around 200,000 spectators on the streets of Sydney each year, while the parade also reaches audiences nationwide, with the live broadcast drawing more than 1.8 million viewers around the world last year.

“Mardi Gras is about visibility, inclusion and shared joy. Seeing the celebration extend beyond the parade through initiatives like the Squeal & Strut Party Pack helps that spirit travel even further,” said Sydney Gay and Lesbian Mardi Gras CEO Jesse Matheson.

At the heart of the Party Pack – and Squealing Pig’s wider Pride program – are the brand’s limited-edition Pride labels. This year, nine unique labels feature across Sauvignon Blanc, Rosé, Prosecco, Pinot Noir and Mid Strength Sauvignon Blanc, each co-developed with members of the Pride community to share lived stories through Squealing Pig’s playful, light-hearted tone. Refreshed for 2026, the labels showcase bold new designs and updated narratives celebrating diversity, individuality and allyship.

The Party Pack launch forms part of Squealing Pig’s broader Pride commitment as the official wine partner of Mardi Gras since 2022, alongside on-ground activations and year-round Pride partnerships.

The limited-edition Mardi Gras x Squealing Pig ‘Squeal & Strut Party Pack’ offers $340 worth of wine and party essentials for $180.