Lifestyle

Glen Moray tees off its golf partnership in Australia

Glen Moray Single Malt Whisky has extended its partnership with golf to Australia, teeing off with indoor golf competition Dream Team Season 2.

The distillery’s association with golf was first established internationally in 2024 through a three-year partnership with The Senior Open Championship, marking the brand’s inaugural step into the sport on a global stage. Since then, Glen Moray has brought this alignment to life across the UK and United States through a series of on- and off-course activations.

To mark its Australian launch, Glen Moray hosted an invitation-only whisky and golf experience in Sydney, bringing together key media to introduce this move to the world of golf through an immersive lens.

Hosted by Global Brand Ambassador Iain Allan, the event paired a guided tasting of Glen Moray’s single malt portfolio with virtual play on one of Scotland’s most iconic courses: the legendary Old Course at St Andrews.

The experience showcased Glen Moray’s signature Speyside style and long-standing expertise in cask maturation, featuring expressions including Glen Moray Classic, Sherry Cask Finish, 12-Year-Old and Peated Cask, alongside rare and experimental cask finishes. Designed to mirror the flow of a classic round of golf, the event reflected Glen Moray’s belief that great whisky, like great golf, is best enjoyed at a relaxed pace.

The launch of Glen Moray’s whisky-and-golf brand alignment in Australia signals the beginning of a longer-term commitment to the sport locally. In the months ahead, the brand will continue to build its presence within golf through partnerships, experiences and activations that connect whisky and the game.

A key next step is ‘Dream Team Season 2, presented by Glen Moray’, the second edition of Golf Space’s flagship indoor golf competition, running for 20 weeks from February to June 2026. Bringing together Australia’s most engaged indoor golf community, the season features more than 100 matches played in a fast-paced, three-player team social format designed to capture the spirit of a classic round.

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Categories: Lifestyle