Princess Cruises and Pantalones Organic Blanco Tequila celebrated National Margarita Day by breaking the Guinness World Record for Most Margaritas Sold in 8 Hours.

Regal Princess served 3410 handcrafted 24K Margaritas featuring Matthew McConaughey’s Pantalones Organic Blanco Tequila on 17 February 2026, surpassing the previously held record of 2728. 

The record-setting event took place while the 3560-guest Regal Princess was in Cozumel during a 7-day Western Caribbean cruise. The event turned the ship into a floating fiesta as guests came together to celebrate Princess Cruises’ most popular cocktail.

The record coincided with another major milestone for the cruise line: the sale of 1,038,197 24K Margaritas from 1 January 2025, through to 7 January 2026. The 24K Margarita is the fleet’s most popular signature cocktail.

The million-margarita milestone arrives just over one year after Princess Cruises and Pantalones Organic Tequila launched their fleetwide partnership in October 2024, quickly becoming one of the most successful beverage collaborations in cruise line history.

The 24K Margarita is handcrafted with Pantalones Organic Blanco Tequila, Cointreau, Grand Marnier, margarita mix, and served over ice in a salted-rim glass, an indulgent cocktail that has become a must-sip experience across the Princess fleet.

This milestone follows the recent christening of Princess’ newest ship, Star Princess, with Camila and Matthew McConaughey serving as godparents. The couple marked the occasion by blessing the vessel with a bottle of Pantalones Organic Tequila, wishing her good fortune on all future journeys.

“Pantalones serves our guests a spirit of joy, storytelling, and easygoing adventure that mirrors the Princess onboard experience,” said Sami Kohen, Princess Cruises Vice President of Food and Beverage.

“Celebrating one million 24K Margaritas and making history with a GUINNESS WORLD RECORDS™ title on National Margarita Day, captures the incredible spirit and enthusiasm our guests brought to create this unforgettable moment at sea – and now, they’ll forever be part of this unforgettable chapter in Princess history.”

In addition to the 24K Margarita, Pantalones anchors a lineup of handcrafted cocktails created with Princess Mixologist Rob Floyd, including:

• Pants on Fire – Pantalones Organic Reposado, fresh lime juice, Campari, smoked paprika and agave 
• Sea Legs – Pantalones Organic Reposado, Luxardo Maraschino, fresh lime juice, grapefruit juice, agave syrup and soda
• Hot Pants – Pantalones Organic Blanco, fresh lime juice, pineapple juice, fresh jalapeno and agave
• Fancy Pants Paloma – Pantalones Organic Reposado, fresh lime juice, Fever Tree grapefruit

Pantalones is featured within Princess Cruises’ expanding Love Line Premium Liquors Collection of celebrity-led brands, which includes Hampton Water Rosé by Jon Bon Jovi and Jesse Bongiovi, Sláinte Irish Whiskey by Liev Schreiber, Seven Daughters Moscato by Taraji P. Henson, Archer Roose Wines by Elizabeth Banks, and non-alcoholic* Sparkling Rosé by Kylie Minogue.