Australian Vintage has revealed that its disruptive wine innovation in small format – Poco Vino – is scanning around 12,000 bottles a day globally.

Available in more than nine countries and expanding rapidly, the brand is driving new consumer demand in the wine category. After just five months on shelf, its volumes are equivalent to roughly 500 bottles sold every hour.

According to Australian Vintage, Poco Vino is on target to add over $15 million in additional revenue for the company during its first full year of sales, which are projected to hit 4.5 million bottles.

Poco Vino is spearheading Australian Vintage’s strategy to continue to move aggressively into range and market expansion through acquisitions, innovation and lighter, whiter varietals as well as sparkling and small format.

Australian Vintage said Asia was a leading area of opportunity, with Poco Vino selling nearly 2400 bottles within three days of launch in Hong Kong, marking a record-breaking debut and signalling strong potential for growth across the Asian market.

The brand now has ranging in more than 500 stores in Asia and is on shelf in Malaysia, Thailand and Hong Kong, with Singapore, Philippines and China launching in the second half of 2026.

The brand also sold 200,000 bottles in Dan Murphy’s in month leading up to Christmas with its rosé outselling all other new products.

Earlier this month, Poco Vino hit the red-carpet earlier this month for the 2026 Australian Academy of Cinema and Television Arts (AACTA) Awards, as the official wine partner of the awards ceremony and after-parties.