Gravity Drinks Co. has announced Australian cricketer Travis Head has become a part owner in the business, marking a new chapter in the company’s national growth.

Head’s involvement began organically after close friend and AFL star Travis Boak sent him a slab of Gravity Drinks’ Hard Soda Limoncello, a low-calorie, vegan-friendly and 99% sugar-free RTD.

“I immediately loved the flavour and the lightness of it. It didn’t make me feel heavy or sluggish. It felt like a healthier
alternative,” Head said.

“I was really just wanting to share the drink with my friends. I didn’t think any more of it. The product sold itself. I’m just glad
he’s on board too,” Boak said.

Co-founder Mick Spencer said: “Like all great things, this came from genuine connection and authenticity. We’ve always focused on building a great team of people around the brand. Matt Poole introduced us to Travis Boak, Travis Boak introduced us to Travis Head, and everything flowed naturally from there.”

“The belief Travis has shown in Gravity is genuinely humbling. We’re incredibly excited to build something massive for
Aussie consumers and to take Gravity to the next level as a proud, national brand.”

Gravity Drinks Co. is continuing to expand its national footprint, working closely with independent retailers, major liquor
groups and key on-premise partners, while maintaining a strong focus on innovation and modern Australian craftsmanship.

Gravity Drinks Co. brings together its better-for-you RTDs alongside a growing portfolio of Australian-made spirits brands,
including former Top Shelf International brands NED, Grainshaker and Act of Treason.