The celebrity trio that created Casamigos Tequila—George Clooney, Rande Gerber and Mike Meldman—have launched a non-alc beer called Crazy Mountain.

Crazy Mountain is a premium non-alc lager-style brew for those who want to live healthier without giving up the taste and camaraderie of drinking a cold one.

Gerber said: “We wanted to create a beer that lets you enjoy the moment, as well as the morning after. Something real, refreshing and crafted for the way we actually live today.”

“We love beer, we just don’t always want the effects that come with it,” Clooney added.

Each 12 oz can contains approximately 65 calories and currently comes in two varieties: Original, a non-alcoholic take on a classic lager, and Lime.

“This isn’t just a beer – it’s a choice,” Gerber adds. “Crazy Mountain belongs to everyone pushing for more and wanting to live wide open – whether it’s riding the biggest wave, climbing the highest mountain, the fight they show up for, or the dream they refuse to let go of. It’s beer, only freer.”

The trio created Casamigos in 2013 and it became a rapid success, selling over one million cases by 2020. The brand was sold to Diageo in 2017 for $1 billion.  

Meldman said: “We’ve always built brands around friendship and lifestyle. Crazy Mountain belongs at the barbecue, on the boat, during a round of golf, or a run on a trail — it fits every occasion.”

Crazy Mountain is rolling out across select US markets in 2026 with a national expansion to follow. No word yet on global distribution, but watch this space.