Cali By Snoop has released Kingz of Cali, a wine created as a tribute from Snoop Dogg to Tupac Shakur, commemorating the 30th anniversary of one of rap’s most iconic collaborations.

The release comes as Australia’s connection to West Coast hip-hop remains strong three decades on – streaming data ranks Melbourne among the top five global cities for monthly listeners of Tupac.

Kingz of Cali is a red blend that celebrates the history of two of hip-hop’s greatest superstars. Along with the tribute featuring on the bottle, Snoop Dogg stars in a moving homage film, where he reminisces on their experience together and pours a
little out in Tupac’s honour. The film also features rare, archival behind-the-scenes footage from the music video for “2 of Amerikaz Most Wanted.”

“It’s hard to believe it’s been 30 years since Pac and I got together to make 2 of Amerikaz Most Wanted,” said Snoop Dogg.

“Nobody did it like us, and I can’t think of a better way to honour his legacy than with a drink. This wine is perfect for celebrating with loved ones, and I’m looking forward to the people pourin’ a little out with me for my friend.”

Kingz of Cali is a shiraz-dominant red blend showcasing bold aromas of dark fruit and smoky spice, with layers of blackberry and plum complemented by notes of smoky bacon and sweet vanilla spice. The label design is inspired by a moment etched in hip-hop history at the 1996 VMA Awards, featuring Snoop Dogg and Tupac Shakur, and includes a tribute to Tupac Shakur written by Snoop Dogg.

“It’s been an absolute privilege to work with Snoop Dogg and the Tupac Estate to develop a wine celebrating this historic collaboration, and worthy of two of Hip Hop’s greatest Icons,” said Treasury Wine Estates Senior Vice President of Brand, Innovation, and Partnerships John Wardley.

“The “Cali by Snoop” range has always pushed the boundaries of traditional wine culture. We are proud to honour Tupac and Snoop’s legacy with a truly unique wine.”

Cali By Snoop was launched in 2020 with the release of Cali Red. Kingz of Cali joins the rest of the portfolio, which includes Cali Smooth, Cali Gold, Cali Rose and Cali Sauvignon Blanc.

Kingz of Cali is available for an RRP of $18.00 and is available now exclusively at Dan Murphy’s and BWS.