Changing drinks habits in Australia have driven a surge in wine-by-the-glass purchases in restaurants and bars.

Coravin reports the trend has resulted in Australia emerging as a significant market for its technology, recently overtaking France to become its third-largest market globally.

A survey by Coravin found 54% of Australian consumers report that they now drink more wine-by-the-glass than they did two years ago. The primary driver of the increase is the desire to explore premium wines without committing to a full bottle.

However, motivations differed generationally, with Millennial and Gen-Z drinkers reported that they were motivated by quality and diversity, while Baby Boomers reported being motivated by practical factors such as cost, health and driving considerations.

A report from Wine Business Solutions commissioned by Coravin also shows Australian venues have increased by-the-glass listings by 33% since 2021.

Once primarily considered a trade tool used by sommeliers to manage high-end inventory, Coravin now sees a 50/50 split between consumer and trade sales in Australia.

Interestingly, Coravin data shows the surge in at-home use is directly fuelled by the hospitality sector. According to its research, 60% of Australian users first discovered the technology in a bar or restaurant.

This shift in Australia and around the global to drinking wine by-the-glass has seen Coravin’s sales experience double-digit revenue growth over the last two years.

Last month, Coravin announced the sale of its two-millionth system. Used in approximately 70% of the World’s Best Restaurants and every three-hatted venue in Australia, as of 2026, one glass of wine is poured using Coravin every second of every day around the world.

Coravin founder Greg Lambrecht said: “Reaching two million systems sold is deeply personal for me. What began as a solution to a problem I experienced myself has become a global movement. This milestone represents millions of individual moments of discovery, allowing people to enjoy wine without the pressure of waste.

“It’s also tangible proof that we are moving away from volume and toward quality. It’s no longer about finishing the bottle, but connecting, whether it’s with a producer, region, friend, or a just mindful moment. Today’s wine lover expects freedom in all aspects of their lives, and this milestone confirms they want that same choice in their glass: the ability to explore without the pressure to finish the bottle.”