New releases

Celebrity launch for Fever-Tree Lemon, Lime & Bitters

Fever-Tree has joined with Richard Wilkins and Christian Wilkins to launch its new Lemon, Lime & Bitters in Australia.

Developed specifically for Australia, it reimagines a familiar classic with a blend of Sicilian lemons, sun-ripened Mexican limes and ANGOSTURA ® aromatic bitters. real citrus and finished with signature ANGOSTURA® bitters.

The drink made its debut during an event hosted by the father and son duo at Park Hyatt Sydney. Guests were welcomed with an on-water arrival, as members of the Maroubra Surf Life Saving Club rowed the first delivery of Fever-Tree Lemon, Lime & Bitters into Sydney Harbour.


Guests included Adam Noviello, Cooper Terry, Dominique Panaretos, Martin and Michelle Walsh, alongside Sydney’s leading bartenders, restaurateurs and hospitality identities.

Fever-Tree Australia Head of Marketing Caroline Wood said: “Few drinks are as deeply woven into Australian life as Lemon Lime & Bitters. With more than 100 million serves enjoyed each year, it has long been the go-to when you want something refreshing, grown-up and alcohol-free.

“Today the drink continues to resonate across generations, with younger Australians embracing the classic. Research shows more than four in ten Lemon Lime & Bitters drinkers aged 18–34 enjoy the drink at least once a month, highlighting its enduring appeal.

“Now, as more Australians embrace mindful drinking and look for better non-alcoholic choices, Fever-Tree’s release arrives at exactly the right time, offering a premium option that doesn’t compromise on taste.”

With origins in British bitters culture and first embraced in Australian pubs in the mid-1900s, Lemon, Lime & Bitters has evolved into one of the country’s most enduring non-alcoholic beverages and today remains the second most popular soft drink ordered in pubs across Australiaii, underscoring its place as a true national favourite.

“As with every Fever-Tree drink, the focus is on ingredients. Real lemons and limes provide a fresh, natural citrus lift, while Angostura Bitters add depth and that unmistakable bitters finish,” Wood said.

“The result is bright, balanced and refreshing. At just 19 calories per 100ml, it’s light yet full of flavour.

“Lemon Lime & Bitters is an icon in Australia, and we wanted to honour that by using the finest naturally sourced ingredients and crafting it with care, balance and precision. It’s about celebrating a drink people already love and ensuring it tastes exactly as it should – whether that’s on the beach, at the bar, or at a neighbourhood soirée. Just like vinyl records, classic sneakers and heritage recipes, it’s a timeless favourite that continues to capture the hearts of Australians across generations.”

Fever-Tree Lemon Lime & Bitters is available now at Dan Murphy’s, Woolworths Group and Coles Group, as well as selected retailers and venues across Australia, RRP $9.90 for 4 pack, $49.99 for a case of 24.

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