To commemorate the Brisbane Lions’ third consecutive AFL Premiership, Lion is launching new limited-edition XXXX GOLD custom Brisbane Lions ‘Three-Peat’ cans.

The exclusive release of 100,000 cans celebrates the reigning AFL champions’ back-to-back-to-back dynasty and pays tribute to the Lion’s long standing partnership with XXXX.

LION National Field Sales Director Pat Donohue said: “Winning three premierships in a row is an extraordinary achievement, and we couldn’t be prouder of the Brisbane Lions and their incredible dominance. This limited-edition can is our way of celebrating this historic three-peat together with the fans, sharing in a landmark moment for Queensland sport with a beer that’s truly Queensland.”

Brisbane Lions 3x Premiership player and Co-Captain Josh Dunkley said: “Winning three in a row is an unbelievable feeling. Our fans have backed us each week and shown plenty of belief in the team, and there’s nothing better than bringing another flag home for Queensland.

“This limited-edition ‘Three-peat’ XXXX GOLD can isn’t just a beer, it’s a symbol of Queensland pride and the Lions’ unstoppable spirit. We can’t wait to see everyone across the state raising a XXXX GOLD can to an unforgettable season and three-year run. Here’s to the Lions, our fans, and plenty more moments like this!”

LION Partnership Manager Damon Thompson said: “Partnering with the Brisbane Lions for the past nine years has been an incredible journey, and seeing them secure a three-peat is something truly extraordinary.

“XXXX has always been about bringing Queenslanders together to celebrate the moments that matter, and delivering these limited-edition cans is our way of marking a legendary chapter in Queensland sport that none of us will ever forget.”

XXXX GOLD Three-Peat cans are available exclusively at select independent and Liquorland stores in Queensland, and online.