VB advent calendarNew releases

Victoria Bitter releases Advent Calendar

Years don’t get much tougher than 2020. So Victoria Bitter has launched an Advent Calendar to celebrate its end.

The calendar has 24 VBs – one for each day in December in the lead up to Christmas.

The limited-edition Advent Calendar comes in a Christmas themed case with 24 individual cutouts housing a single VB stubby in each, counting down to the Christmas holidays.

The brewer notes: “While traditional Advent Calendars hold an element of surprise, the VB Advent Calendar is made for beer drinkers who know exactly what they want – the beer that satisfies a hard-earned thirst at the end of a long, hot day in December. And let’s be honest 2020 has served up enough surprises.”

The Calendars will be delivered directly to consumers nationally, and can be sent with a personalised note.

Victoria Bitter’s Marketing Director, Hayden Turner, said: “This year has been hard work. We hope the VB Advent Calendar spreads some festive cheer to loyal VB fans in the lead up to Christmas.”

Priced at $52, the limited-edition is available to pre order at BoozeBud.com now and is available while stock lasts.

Thirst by VB is Australia’s fastest-selling fragrance ever

Chemist Warehouse declared Thirst. A scent by VB the fastest-selling fragrance in Australian history, with 25,000 units being stripped from shelves in 72 hours after it launched in August.

Described as “the perfect scent for hard-working Australians” it opens with a combination of bitter citrus and icy aromas, and finishes with sweet hoppy accents.

Victoria Bitter’s Marketing Director, Hayden Turner said: “We knew that Thirst. A scent by VB was a hit, but to be the fastest selling Australian fragrance is above and beyond our expectations.

“The best part is that there are more on the way. We know that there were a few IOU notes on Father’s Day for all the hard-working dads across Australia. Luckily, Thirst should be back on shelves ahead of the hot summer months.”

The fastest growing category at Dan Murphy’s

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Categories: New releases

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