Lyre’s has launched a non-alcoholic RTD range, including Classic G&T and Amalfi Spritz, plus Classico, a prosecco-style sparkling.
“The Lyre’s core non-alcoholic spirit range has become so widely adopted that our drinkers are looking for more formats for more occasions,” said Mark Livings, Lyre’s Co-founder and CEO.
“The RTD range has been created to give everyone the freedom to enjoy their drink their way, without the booze. With nearly a quarter of young Australians [21% of 18-24-year-olds and 24% of 25-29-year-olds] choosing not to drink at all, it’s important to have Lyre’s available as a convenient, refreshing option to enjoy at the beach, park, on a boat or wherever the summer adventure takes you.”
Recent data from not-for-profit group, Hello Sunday Morning, shows Gen Z has the lowest weekly alcohol consumption of all age groups, followed by millennials who were less likely to drink every day than the baby boomer generation.
The non-alcoholic RTD range was created by the Lyre’s global flavour architect David Murphy.
“A glass of sparkling, the Spritz and a refreshing G&T are staples of summer,” he said. “Our Lyre’s Classico evokes the classic grape and melon bouquet with a suitably dry finish. The Lyre’s Amalfi Spritz balances bittersweet citrus and rhubarb for a perfect aperitivo, while Lyre’s G&T hits the mark with a generous mix of juniper, citrus blossom, and floral scent.”
The RTD range is available as a 4 x 250mL pack in a carton of 6×4 (24 cans in total) at a cost of $18.99. Available online at lyres.com.au from early December and in stores early 2021.
The RTD range joins 13 other non-alcoholic spirits from Lyre’s.
Lyre’s wins International Conquerer Award
Lyre’s has also just won the International Conquerer Award at the 2020 Online Retail Industry Awards, which recognise outstanding effort, innovation and creativity in Australia.
“This award is for Australian-based retailers who are making inroads into international markets,” Online Retailer explained.
“Judges looked for entries that demonstrate they have found overseas markets, adapted to the global marketplace, managed international shipping and logistics effectively, and built a substantial following in regions outside Australia. They also looked for innovation in how overseas presence and/or market penetration has been delivered and sustained.”
Lyre’s noted: “Thank you ORIAS! We are so proud to win ‘International Conqueror’ of the year at the Online Retailer Conference & Expo Awards. A huge congrats to Carl Hartmann and Ashleigh Murray for supercharging Lyre’s e-commerce growth into 17 countries within just one year.”
Categories: New releases