Scottish craft brewery BrewDog has announced it will build an eco-hotel in Brisbane and open bars in Sydney, Melbourne and Perth by the end of 2021.
The Brisbane hotel follows on from the success of The DogHouse in Columbus Ohio, which was the world’s first craft beer hotel, offering guests the chance to wake up inside a brewery. All rooms at the hotel feature an in-room draft beer tap and a beer fridge in the shower, as well as views of the facility.
The brewery noted that “dogs are central to our story, so we’ll be investing in a dog park and playground” at the Brisbane hotel.
BrewDog opened its first Australian brewery in Brisbane last year, on the banks of the Brisbane River.
The brewer has launched a crowdfunding initiative, Equity for Punks Tomorrow, to fund the expansion. Equity for Punks Tomorrow has an initial target of $300,000 and a maximum raise of $10 million, with every dollar raised to be used to sustainably fuel BrewDog’s growth in Australia and New Zealand and fund investment in high-impact green infrastructure. Investments start from $100 and can be made through the OnMarket platform at http://www.brewdog.com/efpoz until February 11, 2021.
BrewDog’s Co-Founder, James Watt, said: “We believe carbon is our problem – the time to act is now, and it has never been more urgent. Equity For Punks Tomorrow is a critical part of the next evolution of BrewDog which will allow us to fund our sustainability plans by uniting investors across the globe to make a change today to ensure we have a planet to brew beer on tomorrow. We believe that the most sustainable businesses are going to be the ones who will prosper long term, so by investing heavily in sustainability, we believe we can grow strongly and add significant value to people’s investments too. All whilst doing great things for the planet and achieving some of our most ambitious projects to date.”
BrewDog opened the doors to its first Australian brewery and taproom, DogTap, in Brisbane last November. The brewery started brewing its first headliner beers on Australian soil in August and has been purpose built for rapid growth with plenty of space available on the site ready for expansion.
Due to the success seen in Brisbane so far and high demand from thirsty BrewDog fans around the country, the craft brewer is on the prowl for new sites and is set to expand its presence Down Under, with more details on this to follow in the New Year.