Brew Tassie LagerNew releases

Tasmania’s Moo Brew launches new sub brand

Tasmania’s largest independent craft brewery, Moo Brew, is expanding its portfolio with the addition of a new sub-brand called BREW.

The brand will focus on beers that feature easy-drinking sessionability, with the first offering from the newly launched label being BREW Tassie Lager. The beer features a crisp malt bill, subtle hop notes and low bitterness.

Head Brewer Jack Viney said: “For the first product in our new BREW range we wanted to make something unfussy, modern and downright drinkable. The BREW Tassie lager ticks all those boxes. We’re really pleased that after the craziness of 2020 we’re able to start the year with a fun new addition to the Moo Brew family.”

General Manager Lauren Sheppard added: “Having recently celebrated our 15th anniversary, Moo Brew remains deeply committed to our Tasmanian roots and long-running brewing traditions. But that doesn’t mean we can’t mix it up a little. The BREW by Moo Brew range is another chance for us to show drinkers what Moo Brew has to offer. And we’re only just getting started.”

The BREW Tassie Lager was launched at Mona’s high-summer festival of music and arts, Mona Foma, on January 15. The festival runs through to Sunday, January 24, 2021.

Following the festival, BREW Tassie Lager will be available at all good bottle shops and in select venues.

Moo was recently named Tasmanian State Champion at the Indie Beer Awards 2020.

Here’s the full list of state champions from the Indies:

Indie Beer Awards 2020 – State Champions

  • New South Wales State Champion presented by the NSW Government – Wayward Brewing Co.
  • West Australian State Champion – Blasta Brewing
  • Champion Territories – BentSpoke Brewing Co. (ACT)
  • South Australian State Champion – Loophole Brewing Co.
  • Tasmanian State Champion – Moo Brew
  • Queensland State Champion – Range Brewing
  • Victorian State Champion – Dainton Brewery

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Categories: New releases