Diageo has announced the release Tanqueray 0.0% in the UK, an alcohol-free alternative to Tanqueray London Dry gin, crafted using the same distinct blend of botanicals, including piney juniper, peppery coriander, aromatic angelica and sweet liquorice.
Tanqueray Master Distiller Terry Fraser said: “Our expert innovation team has combined years of expertise and historic gin distilling knowledge to create a credible alcohol-free experience. As one of the bestselling premium gin brands in the world, we know that Tanqueray 0.0% is an experience that our fans will not want to miss. The liquid has a flavour that shines through in sophisticated cocktails and when mixed with classic tonic water, meaning you do not have to compromise on quality and taste if you choose not to consume alcohol.
“Created by distilling the same botanicals used in Tanqueray London Dry Gin, the botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Tanqueray in a delicious alcohol-free alternative. This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol.”
Pedro Mendonça, global Reserve director, said: “We believe people shouldn’t have to compromise on quality and taste when they want to enjoy a drink that has no, or low, alcohol.
“We understand that globally there is an increasing number of people who are making more conscious decisions about what they eat and drink.
“So our aim is to enhance the experience for those who wish to moderate, or for those who choose not to drink alcohol at all, by providing enjoyable, exciting and interesting taste experiences that are delivered in an inspiring way.”
Alcohol-free and low alcohol choices are expected to deliver 23% of total adult drinks growth over the next three years. In December last year, Diageo also launched an alcohol-free variant of Gordon’s gin.
Categories: New releases